FUSIPIM is a name rooted in meaning and heritage. Derived from Chinese, “FU” represents the founder,
Mr. Eng Seng Poo, and signifies “prosperity” and “abundance.” “SIPIM” reflects the phonetic expression of “food” in Chinese, symbolizing the brand’s deep connection to its origins.
Beyond its linguistic roots, FUSIPIM embodies the founder’s unwavering commitment to food safety, quality, and excellence—values that continue to define the brand today.
From its beginnings in Malaysia, FUSIPIM has grown into an internationally recognized brand, trusted by consumers around the world for its consistency, reliability, and superior taste.
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PakLong is a brand inspired by heritage, where traditional recipes are thoughtfully reimagined through modern cooking techniques.
For generations, many authentic and flavourful recipes have been passed down through time. However, as lifestyles become increasingly fast-paced, some of these treasured dishes risk being forgotten due to their complex and time-consuming preparation.
PakLong was created to preserve and revive these traditional flavours by bringing them into today’s modern kitchens. With the philosophy of “Traditional Taste, Modern Cooking,” the brand offers convenient solutions that stay true to authentic recipes while adapting to contemporary living.
Designed with simplicity in mind, PakLong products follow an easy “1, 2, 3” cooking approach, making it effortless for anyone to recreate classic dishes with confidence and convenience.
RichMama is a premium brand dedicated to elevating the steamboat dining experience with high-quality, thoughtfully crafted products.
The name “RichMama” carries both personal and meaningful origins. “Rich” is inspired by the founder, Mr. Eng Seng Poo, while “Mama” honors his spouse and co-founder, Mdm. Chia Kah Chuan—reflecting a story built on family, partnership, and shared passion.
Beyond its name, RichMama embodies a deeper belief: every mother is truly “rich”—rich in love, knowledge, strength, and the ability to nurture and provide.
By bringing convenient, high-quality products to households around the world, RichMama supports modern mothers in the kitchen—reducing preparation time, simplifying cooking, and enabling them to create delicious meals with greater ease and efficiency.
