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FUSIPIM SDN BHD is manufacturer of prepared ethnic food and frozen seafood located in Sg. Besar, the western coastline of Selangor.
Originated as a mom & pop setup in 1988, the family with a few helpers started dishing out their family recipe to friends and some small sundry shops as customers. True to its unique tastes and texture, their offerings delighted the hearts of many.
As words traveled, orders increased prompting the family to seriously consider to do business, which they did in 1993 with the purchase of three acres industrial (current) land, hired more staff, introduced machinery to production execution and rolling out more products with more flavors.
Soon it was the neighboring state, then slowly up north followed by down south of the country, these demands fueled and funded the strategic expansion but it was also the turning point to branding from an o.e.m. provider.
Unusual interests were shown by local and overseas distributors to have us pack our products in their package labeled with their brands. The need to protect, maximize and manage our products' commercial longevity led us to the forming of FU FROZEN ENTERPRISE SDN BHD whose sole responsibility is to market the FUSIPIM brand, managing the portfolios of distributors and network of retail clients.
OUR VISION
FUSIPIM’S vision is to introduce its products to the global markets, types of food and tastes that appeal to almost everyone who comes into contact with.
OUR MISSION
The strategic mission to accomplish is stressed in our official slogan “Bite to Believe, Taste for Everyone” .
FUSIPIM’S management is entrusted to develop The Company’s operations capabilities and capacities from food research and development, implementing researched results into mass production, maintaining their original taste, flavour and freshness ready for world wide distribution consistently.
Besides meeting the international manufacturing standards, the Company challenges itself by discovering new tastes that appeal to everyone in diverse cultures and geographies.
To achieve The Company’s vision, the management has set up three primary goals in its mission:
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- Applying Best Food Manufacturing Quality Practices in its entire operation.
- Developing an extensive distribution network, globally.
- Making FUSIPIM brand and its products famous and popular.
ACHEIVEMENT
FUSIPIM’s pioneers who sits in the Company’s board has charted prudent business policies which the current day management team had effective built their strategies upon is reaping positive affirmation from Small and Medium Industries Development Corporation (SMIDEC) and Deloitte Kassim Chan by being awarded the prestigious Enterprise 50 in addition to the Golden Bull Award.
These awards recognize the achievements of FUSIPIM as Malaysia’s enterprising homegrown companies, which are well positioned for the future. The recipients’ are selected from amongst the nominations received, and the evaluation is based on the companies’ management and financial performance.
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